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Ad Hominem

The Definition

Attacking your political opponent's character or personal traits in an attempt to undermine their policy argument.

The Explanation

Political debates often devolve into ad hominem attacks, casting doubt on a rival's character as a way to discredit their platform without actually having to debate the issues.

Political Example

During the presidential debate on healthcare reform, the candidate ignored his opponent's detailed plan and instead argued that voters shouldn't trust someone who has been married three times.