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Appeal to Novelty

The Definition

Arguing that a political candidate or policy is superior solely because they are an 'outsider' or completely new.

The Explanation

Voters frustrated with the establishment often assume that simply being new or having zero political experience automatically makes someone a better leader.

Political Example

The voters elected the reality TV star for Governor over the experienced administrator, arguing that because he had no prior political experience, his 'fresh perspective' would magically fix everything.